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Heather Presley-Cowen

A Visionary's Journey to Homeownership Empowerment


The H.O.M.E. Method: A Revolutionary Idea

Fueled by determination and a desire to make a difference, Heather invented the H.O.M.E. Method (Housing Optimization through Market Empowerment). A framework designed to bridge the housing crisis and wealth gap in America, her method was revolutionary.

Building Bridges: Local and State Collaboration

Heather's vision extended beyond just ideas. Collaborating with local and state governments, she implemented localized Housing Resource Hubs led by community leaders with #Swagger. These hubs were not just places but processes that took communities through a journey to sustainable housing production systems.

Club 720: A Dream Realized

But Heather knew there was more to be done. What if there were a marketplace for those seeking homeownership? A place where banks, lenders, and coaches could offer their services? Thus, Club 720 was born.

Club 720 wasn't just an app; it was a movement. Offering down payment assistance, credit builder loans, financial education, and personalized coaching, Heather's dream was now a reality. A tool in the hands of aspiring homeowners to make their dreams come true.

Your Journey: Inspired by Heather's Vision

Heather's story isn't just about innovation and housing. It's about you. It's about your dreams, your journey to homeownership, and how Club 720 can be a part of that journey. Inspired by Heather's vision, let's work together to make your dream home a reality.


In the heart of Indiana's bustling cities, a spark ignited in a young woman driven by a passion for community, housing, and empowerment. Heather Presley-Cowen, with over 20 years of experience working in local government, began to see a pattern. The dream of homeownership was slipping away for too many, widening the wealth gap and diminishing hope.

A Spark Ignites

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