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About Club 720®

At Club 720, we’ve created a revolutionary approach to addressing the housing crisis and wealth gap through efficient housing production systems. Our platform combines technology, strategic partnerships, and innovative financing models to empower local governments, developers, and communities to build sustainable housing solutions that meet today’s growing demand.

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Founded by Heather Presley-Cowen, a pioneer in housing development and financing, Club 720 leverages the H.O.M.E. Method (Housing Optimization through Market Empowerment)—a comprehensive framework designed to optimize regional housing markets through Public-Private Partnerships (PPP). The H.O.M.E. Method is deployed through localized Housing Resource Hubs, which are led by community leaders trained in navigating and activating housing resources efficiently. These hubs serve as catalysts for housing development, workforce housing solutions, and wealth-building strategies within communities.

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Our fintech SaaS platform plays a pivotal role in scaling these efforts by serving as a marketplace that connects buyers, sellers, lenders, and housing counselors. The platform provides custom tools for managing housing programs, including Down Payment Assistance (DPA), predevelopment support, and bulk purchase programs. Local governments and developers can leverage our platform to streamline the homebuyer journey, bridging the gap between housing production and community needs.

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Through our partnerships with banks, builders, and nonprofits, Club 720 creates a full-service delivery system for housing programs. We specialize in bulk housing purchases and land assembly strategies that make homeownership more attainable, reduce market inefficiencies, and offer below-market housing solutions.

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What We Offer:

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  • Housing Resource Hubs: Localized centers that provide resources and leadership for efficient housing production.

  • Fintech SaaS Platform: A comprehensive digital tool for managing DPA programs, pre-approved buyer pipelines, CRM, and communication with key housing stakeholders.

  • Public-Private Partnerships: Strategic alliances with local governments, nonprofits, and private developers to produce affordable housing and address market gaps.

  • Custom Housing Solutions: From single-family homes to multi-family developments, we help communities overcome financing and appraisal gaps through innovative development strategies.

 

Mission
Our mission is to solve the housing crisis while closing the wealth gap by empowering communities to efficiently produce housing at scale. We believe in fostering long-term sustainability through strategic public-private partnerships and by leveraging innovative technology.

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How We Work

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  • Local Engagement: We work directly with local governments and community leaders to understand housing needs.

  • Planning & Analysis: Through our H.O.M.E. Method, we quantify market potential, address barriers to production, and design financing structures to bridge housing gaps.

  • Implementation & Support: Our fintech platform and Housing Resource Hubs provide ongoing support to ensure sustainable housing production systems.

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Join the Movement
Whether you’re a local government leader, real estate developer, lender, or homebuyer, Club 720 offers tools and strategies that ensure your success in creating and accessing affordable housing. Together, we can revolutionize housing production and bridge the wealth gap, one home at a time.

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